Multi-channel experiences are a must
Put simply old style CRM is no longer enough. We now find ourselves in such a competitive marketplace where the brands which succeed are the ones which create holistic experiences consumers want to...
View ArticleData and personalisation; the perfect combination
Data has been the watchword in the business world for quite some time. Many businesses have wised up to the fact that data is no longer resigned to a dark room of IT experts but is essential to shaping...
View ArticleBusinesses must think in terms of data-driven people
There is no escape from the D word today. No matter what your industry data will have been playing a role growing in significance for the past ten years.Like other industries marketing has been hit by...
View ArticleHow to be innovative with data; real-time engagement
“Consumers are looking to interact with brands in real-time; and by living in a fast-paced consumer landscape, this must happen immediately.”These kinds of statements – usually from the media or...
View ArticleMaking algorithms on the web work for you
Algorithms are everywhere – as marketers we think of the obvious ones with Google Hummingbird and Facebook Edgerank springing to mind. Ubiquitous – they automate and improve our lives; as do the even...
View ArticleHow big businesses can adopt the start-up mentality
Start-up, Lean Start-up, Agile, Disruptive – a number of terms and descriptors that are increasingly being used to define the mind set and approach that large enterprises should take.There are a number...
View ArticleConvergence calls for diverse skills from all professions
A watershed is fast approaching for marketers, one that will probably separate the good from the great.This watershed is the incredibly fast convergence of the technological, biological and digital...
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